Module 1: Entrepreneurial Initiative and Business Ideas
This module introduced the foundations of entrepreneurship,
emphasizing the mindset, tools, and strategies needed to turn ideas into viable
ventures.
· Key Highlights:
• Entrepreneurship is a process of identifying
opportunities, solving problems, and creating value.
• Successful entrepreneurs demonstrate creativity,
leadership, resilience, and adaptability.
• Opportunities arise from market gaps, trends, and unmet
needs—and must be evaluated for feasibility.
• Business viability includes technical, economic, legal,
commercial, and social dimensions.
• Tools used: SWOT, PESTEL, Business Model Canvas, and Lean
Start-up.
• Creativity and innovation are essential for
differentiation and growth.
• Explored start-up types, funding stages, and how to build
and scale a business from scratch.
Module 2: Developing and Implementing the Business Model
This module focused on transforming a business idea into a
structured and validated model.
· Key Highlights:
• Strategic management: mission, vision, objectives, and
competitive positioning.
• Value proposition: understanding customer needs using the
Value Proposition Canvas.
• Business Model Canvas: mapping how the business creates,
delivers, and captures value.
• Validation: interviews, personas, and empathy maps to test
assumptions.
• Growth and planning: scaling the business and preparing a
solid business plan.
Module 3: Marketing of New Ventures
This module explored how start-ups can leverage marketing to
grow effectively.
· Key Highlights:
• Market Analysis: PESTEL and Porter’s 5 Forces to assess
the environment and competition.
• Targeting & Segmentation: TAM–SAM–SOM, buyer personas,
and STP strategy.
• Consumer Behavior: understanding motivation, culture, and
decision-making.
• Marketing Strategy: 4Ps/4Cs, positioning, and value
propositions.
• Digital Marketing: SEO, social media, content creation,
and integrated campaigns.
• Sales & Forecasting: sales funnels, pricing strategies,
and forecasting methods.
• Communication: persuasive storytelling using Logos, Ethos,
and Pathos; elevator pitches.
• Networking: building professional relationships online and
offline.
Module 4: Financing New Ventures
This module provided a solid foundation in the financial
aspects of launching and managing startups.
· Key Highlights:
• Time Value of Money: understanding the value of money over
time.
• Investment Evaluation: NPV, IRR, and Payback Period.
• Financial Statements: Balance Sheet, Income Statement,
Cash Flow, and Equity Changes.
• Working Capital: managing cash, inventory, and
receivables.
• Capital Structure: balancing equity and debt financing.
• Funding Sources: seed capital, angel investors, venture
capital, and crowdfunding.
• Valuation & Exit: valuing a start-up and planning exit
strategies.
Module 5: Managing and Organizing New Ventures
This module offered practical and strategic insights into
managing digital ventures using modern tools and frameworks.
· Key Highlights:
• Digital Business Models: freemium, subscription, two-sided
marketplaces, on-demand services, and ad-supported platforms.
• Lean Startup & MVP Testing: building MVPs, testing
assumptions, and iterating based on feedback.
• Prototyping & Evolutive Software: using Figma and
Just in mind for rapid prototyping.
• Agile Project Management (Scrum): roles, ceremonies,
artifacts, and tools like Trello and Kanban.
• Digital Presence & Web Strategy: blogs, SEO,
usability, accessibility, and social media integration.
• Legal & Ethical Aspects: business structures,
partnership agreements, intellectual property, and GDPR compliance.
• Tools Used: Figma, Just in mind, Trello, Miro and Blogger.